WEB DESIGN •  DEVELOPMENT • eCOMMERCE

Turning a Basic Storefront Into a Connected B2B + B2C eCommerce Platform

Nutritional Frontiers needed more than a new look. We redesigned and rebuilt their eCommerce experience around the way their business actually works, connecting practitioners, patients, subscriptions, referrals, pricing, prescriptions, promotions, and NetSuite within one scalable eCommerce platform.

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Timeline: 4 Months | Platform: WordPress + WooCommerce

THE CHALLENGE

An eCommerce Website Wasn’t Enough

Nutritional Frontiers serves two very different audiences through the same store: healthcare practitioners purchasing at wholesale pricing and patients purchasing at retail pricing.
Their previous Network Solutions website handled basic online sales, but much of the business surrounding those transactions still depended on manual processes.

Practitioner relationships, referrals, pricing, subscriptions, prescriptions, promotions, and operational data needed to work together in a much more connected way.

Before

  • Basic eCommerce
  • Manual referral auditing
  • No subscriptions
  • Limited practitioner workflows
  • Manual processes
  • Limited mobile experience

After

  • Connected B2B + B2C commerce
  • Automated practitioner relationships
  • Affiliate tracking
  • Subscriptions
  • Prescription tools
  • NetSuite synchronization

THE SOLUTION

We Build Around the Business, Not Behind the Limit