Laura Smith, Author at Prizum Creative - A Pittsburgh Design Firm

About Laura Smith

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So far Laura Smith has created 104 blog entries.

Ask the Designers: November 2017

Ask the Designers: November 2017

Ask the Designers: Nov. 2017Welcome to the blog’s newest segment: “Ask the Designers.” Once a month, you’ll get an insider’s perspective on the life of our designers – President Shawn O’Mara, Vice President Jesse Mader, Art Director Nina Zivkovic, and Graphic Designer Laura Smith. We’ll give you tips, resources, and even a few fun facts about us.1. What do you do when you have designer’s block?SHAWN:I go and teach. I teach so many talented designers at The Art institute of [...]

By Laura Smith|2025-07-01T05:48:41-04:00November 22nd, 2017|

Size Matters: Why Big Brands Work With Small Agencies

Size Matters: Why Big Brands Work With Small Agencies

Size Matters: Why Big Brands Work With Small AgenciesWhen it comes to choosing a creative agency to work with, size matters. Many large brands and corporations have decided to start working with smaller agencies. Here’s why: Employees Wear Multiple HatsAt small agencies, every team member must be able to adapt to and learn various programs, methods, styles, and industries. Employees at these agencies work with a large variety of clients every day and must be able to switch gears at [...]

By Laura Smith|2025-06-30T09:23:16-04:00November 16th, 2017|

67 Places Your Logo Can Make a Lasting Impression

67 Places Your Logo Can Make a Lasting Impression

Logo Use in Email MarketingSo, your brand has a new, fabulous logo design Pittsburgh and you obviously need to flaunt it. Having trouble thinking of places to display your new brand image? We’ve got a list of conventional and unconventional places you can show off your brand new logo so you can maximize your impressions. Check out our list:Social media profilesInterior office signageExterior office signageOn your websiteWebsite faviconWatermarks on any original photos/workCompany vehiclesID badgesEmail signaturesEmail blastsPresentation templatesPackagingBusiness cardsMugsCupsWater BottlesT-shirtsHoodiesHatsSweatpantsLetterheadsEnvelopesTradeshow bannersTradeshow [...]

By Laura Smith|2025-07-02T07:20:01-04:00November 9th, 2017|

Stock Photography vs. Commissioned Photography

Stock Photography vs. Commissioned Photography

Stock Photography vs. Commissioned Photography: A Fresh Perspective Do you want the salad bar to customize and fit your needs, or will the pre-made salad work? Choosing a type of photography is a lot like choosing a salad… When creating a website, developing marketing materials, or posting on social media, it is always important to have high quality photos. They resonate well with viewers, and give the perception that your company is as high quality as the photos you utilize. [...]

By Laura Smith|2025-07-04T04:49:44-04:00November 2nd, 2017|

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About Laura Smith