Blog - Page 3 of 13 Prizum Creative Blog Posts

Craft The Face of your Business: Create an Effective Website

Craft The Face of your Business: Create an Effective Website

How To Create an Effective Website A poorly built website is one of the reasons why online visitors bail out so quickly. However, still, there are many websites in cyberspace that are crap with horrible practices. Just imagine a visitor who presses the “back” button shortly after stumbling upon the horrific scene of your website. Would you allow that to happen? It appears that a warm lead turns cold after that encounter. To look for clients alone is hard enough [...]

By Dustin Lawson|2025-09-04T08:38:12-04:00March 14th, 2025|

Pros & Cons of a One Page Website

Pros & Cons of a One Page Website

We’ve given you tips on websites, and we’ve given you tips on simple landing pages before a site goes live. Well, we’ve got some tips on something in between: one page websites. As with many other digital platforms, one page websites certainly have their advantages, as well as their disadvantages. Before deciding to make your site one page, it’s important to understand if this type of site will be good for your business, or if you will require a full [...]

By Laura Smith|2025-07-16T07:34:47-04:00November 22nd, 2019|

LinkedIn Company Pages: Do’s & Don’ts

LinkedIn Company Pages: Do’s & Don’ts

Have a LinkedIn company page for your business, and not sure how to make sure you’re using it to the best of your ability? Understanding proper etiquette for all social media platforms is important. LinkedIn is especially important, as you want to come across as professional as possible. Though we are a creative bunch at Prizum and like to have fun on our social media, we do understand the importance of remaining professional. Here’s our official list of do’s and [...]

By Laura Smith|2025-07-25T06:54:36-04:00November 8th, 2019|

21 Essential SEO Tips & Techniques

21 Essential SEO Tips & Techniques

by Matt McGee Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to a reputable SEO company like Prizum Creative and a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about Pittsburgh SEO [...]

By Dustin Lawson|2025-08-08T04:49:48-04:00March 14th, 2025|

Blogs vs. News: What’s the Difference?

Blogs vs. News: What’s the Difference?

So, you’re being told you should be writing blogs and news posts to keep your site relevant and ranked well, and totally lost on what to do and where to begin? Luckily, you’ve stumbled upon the right blog post! As a design and marketing agency, we must stay relevant and ranked well for SEO. How else would we be able to grow our business and show our clients that what we tell them to do to grow their business, actually [...]

By Laura Smith|2025-07-07T06:18:14-04:00November 1st, 2019|

The Rewards of Donating Design

The Rewards of Donating Design

Giving back to the community is always a great thing to do. And, what better way for designers and creatives to give back than donating time to design something for a local fundraiser, nonprofit, or charity?Not only does giving back give yourself (and/or your business) a feeling of doing something good for the community, it can also increase exposure for your design business. If you (or your business) are in search of new ways to increase your brand exposure in [...]

By Laura Smith|2025-06-23T07:24:13-04:00October 25th, 2019|

Typography Mistakes to Avoid

Typography Mistakes to Avoid

Typography Errors To AvoidOne of the most important elements of design is typography. There are so many important components that go into creating typography that people will read and remember. Here’s an Prizum official typography checklist of rookie typography errors to avoid to take your typography skills to the next level! Use this checklist when proofing your design to clean it up and make it top-notch!Tracking & KerningSure, our design programs allow us to customize the copy in our designs. [...]

By Laura Smith|2025-07-24T07:49:39-04:00October 10th, 2019|

Do’s and Don’ts of Your First Trade Show: Part III

Do’s and Don’ts of Your First Trade Show: Part III

Even More Tips for Your First Art Fair The Prizum team has gone on the road with clients to trade shows, and even for personal projects! Most recently, Prizum Art Director Nina, took her talents to the Bitchcraft Fair at the David L. Lawrence Convention Center. In Part III, we’ll give you even more tips and resources from Nina’s Bitchcraft Fair experience, that’ll leave you feeling more than ready to tackle your first art fair! Let's pick up where we [...]

By Laura Smith|2025-07-03T09:16:12-04:00October 4th, 2019|

Do’s and Don’ts of Your First Trade Show: Part II

Do’s and Don’ts of Your First Trade Show: Part II

Tips for Your First Art FairBack in last November, our Vice President, Jess Mader, and our client, Brainy Ball, attended the Chicago Toy and Game Week together to help promote the new game, and from their adventure, gave us a bunch of great Do’s and Don’ts for your first trade show. Taking that advice, our Art Director, Nina Zivkovic, recently participated in her first art fair, the 2019 Bitchcraft Fair at the David L. Lawrence Convention Center (DLCC) on September [...]

By Laura Smith|2025-07-24T07:39:35-04:00September 27th, 2019|

A Designer’s Guide to Dielines

A Designer’s Guide to Dielines

A die is a tool that cuts, scores, or makes an indentation on printed materials. And a dieline is the shape / artwork the die uses as a guide when making cuts, scores, and indentations. Dielines are crucial to the package design process, and are designed using a specific set of rules and industry standards.Are you working on a brand new package design? Curious about what it takes to make a dieline, or interested in making a dieline of your [...]

By Laura Smith|2025-06-30T08:39:25-04:00September 20th, 2019|