Client: Bridge By Bridge Books
Bridge By Bridge Books came to us as a new mobile bookstore with a big idea: bring the joy of reading on the road while putting a distinctly Pittsburgh spin on the brand.
Project & Goal:
Create a memorable brand identity for a mobile bookstore that felt approachable, bookish and unmistakably Pittsburgh. The client wanted to incorporate Pittsburgh’s iconic black and gold color palette while adding a little local personality with the tagline, “Yinz Read N’at.”
Solution:
We started with the Bridge By Bridge Books logo, creating a visual concept that brings together two Pittsburgh staples: books and bridges. The logo features books arranged to form the shape of Pittsburgh’s iconic Hot Metal Bridge, creating a clever connection between the business name, its love of reading and its Steel City roots.
From there, we built out a cohesive brand identity using Pittsburgh’s signature black and gold palette, along with the playful “Yinz Read N’at?” tagline to give the brand an unmistakably local personality.
Give the team at Prizum Creative a call today and let us provide your business with high-end branding and logo design solutions.
