Turbie Twist Packaging Redesign by Prizum Creative in Pittsburgh
Client: Turbie Twist
Turbie Twist is the original, super-absorbent hair towel that changed the haircare game over 25 years ago. Known and loved by millions, Turbie Twist delivers fast-drying convenience for hair of all types — no slipping, twisting, or tugging required.
Project & Goal:
Redesign Turbie Twist’s packaging with a refreshed, modern look that reflects the brand’s growth and better connects with today’s beauty shoppers.
Solution:
Prizum Creative PARTNERS with Turbie Twist to create a confident, updated design system.
With a brand as iconic as Turbie Twist, the challenge wasn’t starting from scratch — it was evolving what already worked. Prizum Creative refreshed the packaging across the full product line, refining the brand’s recognizable elements while introducing a modern, clean aesthetic.
From the front panel to the product window, every detail was considered — brighter colors, better shelf appeal, and easier-to-understand product information. The result? A look that still feels like Turbie Twist, but elevated — more relevant, more premium, and more inviting to new fans.
The updated design system now works seamlessly across retail packaging, promotional displays, and digital assets — giving the Turbie Twist team a flexible foundation to grow with.
Give the team at Prizum Creative a call today and let us provide your product with the perfect packaging.
