Client: Pittsburgh Financial Consultants
Pittsburgh Financial Consultants came to us looking to refresh their existing brand with a more modern look while maintaining the recognition and equity they had already built.
Project & Goal:
Modernize the Pittsburgh Financial Consultants brand without losing the core elements that made it recognizable. The client wanted to retain their established red, black and gray color palette and the iconic Keystone-inspired shape, while exploring new ways to give the identity a cleaner, more contemporary feel.
Solution:
We refined the existing Keystone icon by introducing a subtle gradient that transitions between lighter and darker variations of the brand’s established red. This added depth and dimension to the mark while keeping the color firmly rooted in the original identity.
We also explored new typography and hierarchy to create a cleaner, more modern presentation across the logo. As a final custom touch, we pulled one of the distinctive arrow-shaped elements from the Keystone mark, tilted it and incorporated it as the dot above the “i” in Financial. This small detail creates a visual connection between the icon and the wordmark while giving the refreshed identity a unique, ownable element.
The result is a polished evolution of the Pittsburgh Financial Consultants brand: familiar enough to maintain recognition, but cleaner, more modern and more refined for where the company is today.
Give the team at Prizum Creative a call today and let us help refresh your existing brand with thoughtful, modern design solutions.
