Client: The Book Deli
The Book Deli is a quirky, local bookstore with a unique twist — they sell books by the pound. It’s unexpected, charming, and a little irreverent.
Project & Goal:
Create a playful and memorable brand identity that reflects the fun, vintage, offbeat spirit of this bookstore concept.
Solution:
We combined deli-style typography with bookish details to create a logo that’s both clever and cozy. The identity is built to work on signage, bookmarks, bags, and merchandise — designed to be as shareable as it is shoppable.
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