While you’re in spring cleaning mode, why not take some time to spring clean your website? It’s always a good idea to make sure your website is looking fresh and the content is up to date for SEO purposes. Here’s a checklist of items to look through on your website to make sure your site is looking fresh and clean!Home Page Rotators… Time for a RotationRight when you open your website, what do you see? Do you have a series [...]
A to Z of Social Media: What Every Business Should KnowIs social media a bit confusing for you? If you're not sure what a DM or a GIF is, don't worry! We've put together a simple guide to help you understand the common terms used online. There are lots of acronyms and short words, so here's a quick cheat sheet to get you started with Pittsburgh social media marketing.A is for AnalyticsDescribes the data that is collected from social media [...]
Just like daily specials at a restaurant or bar, the world of social media has caught onto daily trends, using hashtags. Hashtags are great for increasing visibility and engaging in your online community. Participating in day of the week hashtags shows your enthusiasm to interact with your followers and the digital world. So, here are some popular hashtag ideas to use in your upcoming social posts! #HashtagHaveFunSUNDAY#SelfieSundayPosting a picture of yourself on a Sunday? Definitely use this hashtag! Also, use [...]
Questions to Ask a Client When Building a BrandSo, you have a potential new client who’s coming to you to build a brand? How exciting! Kickoff meetings are pertinent in meeting your potential client in person, and get a better understanding of what they look to accomplish with you. Building a brand is a much larger task than just designing an icon or logo – it’s setting a standard for a company as a whole, and telling the world who [...]
So, your company has a LinkedIn company page - what does it all mean? Who can post? How can you grant posting privileges to other users? Have no fear, your LinkedIn Admin help team is here!TYPES OF PAGE ADMINISTRATORSDesignated Admin This is the main admin for your company page. The designated admin can make edits to the page, add more admins, and post updates.Sponsored Content Poster A Sponsored Content poster can give permission to the company and employees to share [...]
It’s almost that time of year again – whether you dread it or anxiously await it, Valentine’s Day is coming up next week! It’s no secret that your biggest admirers are your customers and clients. Show them you care with any of these 14 Valentine’s Day inspired marketing tips: 1. Host a Galentine’s Day Event Galentine’s Day is a recently popular holiday that occurs each year on February 13 (Valentine’s Day Eve). It was created by a fictional character, [...]
One of the best ways to grow as a company is to get customer testimonials and use them to your advantage. Testimonials are a great way to learn from your customers and see how you and your employees performed on a project. They’re also a great tool to use to show potential new customers, and ultimately generate new leads for your company. So, how do you get testimonials, and what do you do with them once you have them? Here [...]
Working with fonts is an everyday occurrence for designers. Working with good, new fonts can be tricky. Font websites throw around words like commercial use, personal use, open source - what does it all mean? It’s best to know what these words mean before you use a font. There are a lot of legalities around font usage, so it’s important to be well-informed in the world of fonts. So, we took our knowledge and research, and put it into a [...]
If there’s one thing you shouldn’t be doing in your emails, it’s re-typing your name/contact info at the end of every message. Many corporations already have templates for their employees and have their IT departments create a signature for them. However, if you’re an entrepreneur, student, or small business owner, you might be feeling a little lost as to where to begin. That’s what we’re here for! Here’s what to consider when creating an email signature: THINGS TO INCLUDE: Just [...]
It’s not too late to start on a New Years Resolution! Do you work with package design and/or Nutrition Facts labels? Now is the time to learn about the new FDA regulations. These new parameters go into effect sooner than you think. Don’t worry, we’ve got all the information you need to make sure your package designs comply with the new rules.What is the reason for the change?The current Nutrition Facts label is more than 20 years old. Hence, it’s [...]
Prizum Creative can help you establish, elevate, and grow your brand. Prizum is a Pittsburgh-based design and marketing agency that specializes in digital marketing, graphic design, website development, SEO, and social media.
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