Creating A Strong Brand: Easy and Useful Guide For Starters
Brand Building Services: Why Branding Is Essential for Every Business Branding, essentially,…
SEO vs PPC: Which is Better for your Business and Marketing Budget?
SEO or PPC which is betterSEO or PPC? This question keeps on…
21 Essential SEO Tips & Techniques
by Matt McGee Businesses are growing more aware of the need to…
10 Ways to Build a Lead-Generating Website for Pittsburgh Businesses
Is your business’ website providing ROI to you in the form of…
Sports Marketing: How to Design a Package That Sells
Whether you are watching from the stands or on the big…
Why a Marketing Manager Needs a Great Agency
If you are a marketing manager, then you have a lot on…
5 Branding Best Practices
Written by Prizum Creative guest blogger, Elena Stewart from elenastewart.com…
How to Make a Flying Start in Social Media Marketing
Online businesses today clearly understand the importance of social media as a…
Craft The Face of your Business: Create an Effective Website
How To Create an Effective Website A poorly built website is one…
Six Questions for Responsive Designers
Responsive design adjusts sites to any device. The response in “responsive” Web…
Efficient Email Audience Targeting with Campaigner Elements API
Email Targeting Using Campaigner Elements API The digerati (Internet professionals just…
Ask the Designers: January 2018
Ask the Designers: Jan. 2018 Welcome to the blog’s first: “Ask the…
The Value of Logos
Understanding the Real Value of LogosWhen your business is in its beginning…
Top 8 Creative Places in Pittsburgh
When you think of places to get the…
Remote Team Development: Strategies for Success
Strategies for Success When Developing a Remote Team Working remotely is no…
Web Design & Strategy Across Industries
WEB DESIGN STRATEGY ACROSS INDUSTRIESWebsites are crucial to any business. They make…
How to Host a Successful Virtual Event
There has been a dramatic spike in virtual events since the start…
WORKING AS A TEAM, REMOTELY
Work from home has become a trend over the past few years…
KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC
The pandemic has put a disruption in all of our lives, on…
How to Stay Productive While Working From Home: Part II
Part II: More Tips to Stay Productive While Working from HomeIn light…
Email Etiquette for Creatives: Part II
It may be the start of a new decade, but email is…
16 Ways to Generate More Social Media Content
It’s the start of a new year, which means you’re setting goals…
On Air: Tips for Writing a Radio Spot Ad
So, your client just asked you to help them with an…
Pros & Cons of a One Page Website
We’ve given you tips on websites, and we’ve given you tips on…
Creative Copywriting in Advertising
Are you working on a major campaign for your company, or even…
LinkedIn Company Pages: Do’s & Don’ts
Have a LinkedIn company page for your business, and not sure how…
Blogs vs. News: What’s the Difference?
So, you’re being told you should be writing blogs and news posts…
The Rewards of Donating Design
Giving back to the community is always a great thing to do….
Typography Mistakes to Avoid
Typography Errors To AvoidOne of the most important elements of design is…
Do’s and Don’ts of Your First Trade Show: Part III
Even More Tips for Your First Art Fair The Prizum team has…
Do’s and Don’ts of Your First Trade Show: Part II
Tips for Your First Art FairBack in last November, our Vice President,…
A Designer’s Guide to Dielines
A die is a tool that cuts, scores, or makes an indentation…
GIF Stickers for Instagram in 3 Easy Steps
You go on Instagram, you post something on your story, and…
Appetizing Menu Design
You sit down at a restaurant, and your server hands you a…
Google Reviews: The Basics
Businesses can benefit greatly from Google Reviews. What are they? How do…
Make Your Presentation Stand Out
Want to Make Your Presentation Stand Out? Are you a sales…
Tips for Great T-Shirt Design
Designing a t-shirt for a client (or yourself)? Time to…
Dark Mode Design: Come to the Dark Side
Recently, digital designers have “gone to the dark side,” so to speak….
16 Things That Bother Website Visitors
When creating an online presence, it’s so important to make a…
Writing Prompts for Your Next Blog
Writing your next blog? New to blogging and not sure where…
The Importance of Illustrations in Design
“A picture is worth a thousand words” is a phrase that applies…
How to Spot a Fake Instagram Influencer
If your brand is searching for an Instagram influencer to work…
Landing Page Optimization
Optimize Your Landing PageThough landing pages may seem simple, they need just…
Social Media Quick Maintenance
Social Media MaintenanceRegularly scheduled maintenance is important in a variety of facets…
5 Challenges Designers Face
The design world is based around finding solutions to challenges. Graphic designers…
Prizum Creative Recipes for Great Food Design
As graphic designers, we get to work with clients in all different…
Upcoming Photo or Video Shoot? Ironing Out the Details
Heading to your next photo or video shoot? Whether you’re the director…
How to Design Custom Eye-Catching Icons
Originating in the 1500s from the Latin word ‘eikon,’ the word icon…
Best Formats to Save a Logo File for a Client
So, you’ve designed a logo with a client and got final approval…
6 Photo Retouching Tools That Will Make You Look Like a Pro
Have a photo that needs some TLC? Don’t have the time to…
EMOJIS: THE BASICS
Emojis (pronounced “ee-moh-jee”) have become a new and popular way for people…
Spring Cleaning for Your Website
While you’re in spring cleaning mode, why not take some time to…
The ABC’s of Social Media
A to Z of Social Media: What Every Business Should KnowIs social…
Hashtags for Every Day of the Week
Just like daily specials at a restaurant or bar, the world of…
Building a Brand? Ask these Questions
Questions to Ask a Client When Building a BrandSo, you have a…
Powerful, Almighty, LinkedIn Admin
So, your company has a LinkedIn company page – what does it…
Valentine’s Day 2019: 14 Marketing Ideas
It’s almost that time of year again – whether you dread…
TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM
One of the best ways to grow as a company is to…
FONT LICENSING: THE DMV OF THE DESIGN WORLD
Working with fonts is an everyday occurrence for designers. Working with good,…
Modern Search Engine Optimization that works for Local Business
Search Engine Optimization is not just GoogleSEO is not just “Google Optimization”…
SINCERELY, YOUR EMAIL SIGNATURE
If there’s one thing you shouldn’t be doing in your emails, it’s…
FDA COMPLIANCE: A NEW YEARS RESOLUTION
It’s not too late to start on a New Years Resolution! Do…
TIPS FOR TAKING MOUTHWATERING PHOTOS
Getting this reaction from your food photography? Here are some tips to…
EMAIL ETIQUETTE FOR CREATIVES
Texting, Snapchatting, and Facetiming – these all make emails seem like a…
THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS
Ideas for Stories Highlights Content New to the Instagram world and need…
MARKETING IDEAS FOR THE HOLIDAYS
Tis the season to do some holiday marketing for your company! Here…
DO’S AND DON’TS OF YOUR FIRST TRADE SHOW
To-Do List:First time running your own trade show booth, and don’t know…
12 THINGS GRAPHIC DESIGNERS CAN BE THANKFUL FOR THIS THANKSGIVING
Connecting with Other DesignersWith Thanksgiving being just a couple days away, we’d…
LAST-MINUTE BLACK FRIDAY QUICK MARKETING TIPS
Activating Social Media for Black FridayBlack Friday will be here before we…
THE 411 ON WIREFRAMES
Working with Wireframes Comparable to the blueprint of a home, wireframes are the…
GET VERIFIED ON INSTAGRAM
Getting verified on Instagram anytime before August 2018 was highly unattainable, unless…
PRINT LOCALLY, OR PRINT ONLINE?
Choosing Based on Print VolumeSo, you’re ready to get a piece printed…
TRICKS & TREATS FOR YOUR SOCIAL MEDIA THIS HALLOWEEN
Halloween Wrap-Up and Next Steps Halloween is the perfect time…
WHEN IN DOUBT – BE ABLE TO TAKE GOOD PHOTOS ON YOUR PHONE.
Tips for Taking Great Photos with Your PhonePhotos can sometimes tell a…
STARTING A NEW BRAND? INVEST IN GOOD PHOTOGRAPHY.
INVEST IN GOOD PHOTOGRAPHY Yes, logos are one of the most important…
WHY DESIGN FIRMS LOVE CLIENTS WITH GRANT FUNDING
WHY DESIGN FIRMS LOVE CLIENTS WITH GRANT FUNDINGWhen a small business comes…
CREATING YOUR OWN CUSTOM FONT: PART 2
How to Create a Custom Font: Part 2 Now that you’ve gone…
CREATING YOUR OWN CUSTOM FONT: PART 1
How to make custom font. Ever wonder how designers make custom…
NEWSPRINT DESIGN GUIDELINES
HOW TO DESIGN A NEWSPAPER ADSAs a designer, you have to be…
BRANDING: MORE THAN JUST A QUICK LOGO
BRANDING – MORE THAN JUST A QUICK LOGOWhen your business is in…
USE THE 5 SENSES WHEN PLANNING YOUR NEXT TRADE SHOW BOOTH
Sensory Booth Planning for Trade ShowsThere is a lot of planning that…
A BEGINNER’S GUIDE TO PRESS CHECKS
Press Checks: A Simple Guide for BeginnersGoing to your first press check…
START MAKING SNAPCHAT ADS
Snapchat Ads: How to Get Started Snapchat filters are a…
THE DO’S AND DON’TS OF EMAIL MARKETING
Email Marketing: What to Do and What to AvoidEmail is a tricky…
STEER YOUR BUSINESS TO SUCCESS WITH VEHICLE WRAPS
STEER YOUR BUSINESS TO SUCCESS WITH VEHICLE WRAPS In need of…
STAYING ORGANIZED IN A CREATIVE ENVIRONMENT
How to Stay Organized in a Creative WorkspaceHaving a lot of projects…
GIFs: Where & How to Use Them Effectively in Marketing & Ads
GIFS – Where and How to Use Them Effectively in Marketing and…
ARE YOUR SOCIAL MEDIA ACCOUNTS BEACH-BOD READY?
Easy Ways to Make Your Social Media Look BetterJust like getting your…
TRADEMARKS AND COPYRIGHTS AND REGISTERED TRADEMARKS, OH MY!
Trademarks & Copyrights and Registered Trademarks If there’s a group of legal terms…
COMING SOON: THE IMPORTANCE OF LANDING PAGES
IMPORTANCE OF LANDING PAGES There’s an irony to the name landing pages, because…
UX in Graphic Design
Why UX Matters in Graphic DesignUX design, or user experience design, is…
Color-Tural Context: Color Perceptions Across Various Cultures
COLOR PERCEPTIONS ACROSS VARIOUS CULTURES When studying color for advertising or design courses,…
Give Your LinkedIn Page A Makeover
We’ll Makeover Your LinkedIn PageOne of the best social tools for businesses…
Subliminal Messaging in Logos
What makes a brand unique? The logo or icon it associates itself…
Spring Cleaning Checklist for Social Media
Spring Cleaning Tips for Your Social Media AccountsIt’s that time of year…
Bedford Square: A Historical Landmark In Pittsburgh’s South Side
BEDFORD SQUARE: A HISTORICAL LANDMARK IN PITTSBURGH’S SOUTH SIDEPrizum Creative’ one year…
The Ultimate Resource Guide for Designers
The Ultimate Resource Guide for DesignersNeed a good font website, but don’t…
Qualities of a Great Web Developer
11 QUALITIES OF A GREAT WEB DEVELOPERThe land of coding is one…
25 Graphic Design Terms Every Client & Designer Should Know
25 MUST-KNOW DESIGN TERMS FOR CLIENTS AND DESIGNERSThinking about being a designer?…
Valentines for the Graphic Designer in Your Life
VALENTINES FOR THE GRAPHIC DESIGNER IN YOUR LIFEHappy Valentine’s Day from us…
Tips for a Meaningful Infographic
TIPS FOR A MEANINGFUL INFOGRAPHICMany people claim to hate statistics. What most…
Retargeting Ads: What They Are & How They Help Your Business Grow
Retargeting Ads: What & Why for Your Business This usually happens around…
10 Things Your Website Homepage Should Have
10 Most Important Things Your Website Homepage Should HaveStarting to generate ideas…
30 New Years Resolution Ideas for Graphic Designers
30 New Years Resolution Ideas for Graphic DesignersHappy New Year! Now is…
How Much To Set Aside For Your New Start Up Business
HOW MUCH TO SET ASIDE FOR YOUR NEW START UP BUSINESSStarting a…
Ask the Designers: December 2017
Ask the Designers: Dec. 2017Welcome to the blog’s newest segment: “Ask the…
BLOGCEPTION: The Importance of Blogs
BLOG INCEPTION: A BLOG ABOUT BLOGSWhy is it so important to have…
Write the Perfect Instagram Bio for Your Business
Perfect Bio For Instagram Business When developing social media marketing plans for a…
What Time is it? Time for a Rebrand.
Time for a RebrandRemember the quiet kid from your high school that…
Ask the Designers: November 2017
Ask the Designers: Nov. 2017Welcome to the blog’s newest segment: “Ask the…
Size Matters: Why Big Brands Work With Small Agencies
Size Matters: Why Big Brands Work With Small AgenciesWhen it comes to…
67 Places Your Logo Can Make a Lasting Impression
Logo Use in Email MarketingSo, your brand has a new, fabulous logo…
Stock Photography vs. Commissioned Photography
Stock Photography vs. Commissioned Photography: A Fresh Perspective Do you want the…
7 Steps to Choosing a Legal Brand Name
You think you have the most interesting name for your new brand…
How to Stay Productive When Working From Home
Are you a small business owner? Freelance designer? New parent? Just suffering…
Followers Hate When Brands Do These Things on Social Media
You wake up, roll over to your nightstand and grab your phone….
6 Qualities of a Great Graphic Designer
When seeking help from a designer, it’s crucial to choose a Pittsburgh…
The Importance of Mockups
When a designer is in the final stages of a project, he…
Brand Ambassadors: What They Are and Why They’re Important
What They Are and Why They’re Important Businesses need to gain…
Snapchat Filter DIY
Now Anyone Can Design Snapchat FiltersPhotoshop-illiterate Snapchat users, your dream has finally…
Going Live on Social Media
Why Go Live on Social Media? Live streaming is the future…
Stay Organized With Content Calendars
How to Stay Organized with Social ContentFrustrated by the continual clutter and disarray…
From Concept to Creation
How do you turn an idea into a final product?Every designer and design agency…
Are pencil thumbnails slowly being erased?
Are Pencil Thumbnails Being Forgotten in Today’s Digital Design World?I have been…
“WILL DESIGN FOR FOOD” How do I find really good clients?
“In the world of graphic design, what is the best way to…
Protect Your Brand
Questions about building a brand and protecting your logo?What is a trademark?A…
